About Us

Chapter 1: Unlikely Love
Bia (me) was a dreamer, who believed in true love and the magic of meetings. One day, I fell madly in love, but that love, however powerful it was, over time proved impossible. The obstacles were too many, the differences too great but not because of a lack of love but for other reasons such as one's insecurity towards the other because love is and was very strong. Heartbroken by this relationship that could not exist, I found myself faced with deep pain and an urgent need to rebuild myself.

Chapter 2: Renaissance through Design

HEARTLESS BY BIA is not just a bikini and underwear brand. It is an expression of resilience and empowerment. Each piece is designed to remind every woman that she can rise from the ashes, that she can be strong and confident again. I wanted every bikini and underwear to be a celebration of femininity and inner strength.

Chapter 3: A Resilient Community

HEARTLESS BY BIA is more than a brand, it is a community.
I want to create a space where women can share their stories of heartbreak and rebirth. Together, they find the strength to rebuild and help each other. This community is a source of constant support and solidarity, proving that even after an impossible or even toxic love relationship, it is possible to find joy and confidence again.